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How to Hire the Right Lead Generation Representative

If you are a Lead Generation, Market Development, or Sales Development hiring manager, you know that a bad hire can cost you. Not only do you lose time, money, and potential customers -- the wrong person is likely to reduce productivity and decrease morale.   For a well-rounded perspective on a candidate, I suggest multiple [...]

By | May 14th, 2016|Blog, Featured|

7 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing, & Sales

Today for a business to survive and thrive, marketing departments must have a documented content marketing plan. “NO plan” equates to inconsistency and poor inbound marketing results. It’s vital to create and distribute a variety of compelling content daily to educate, provide value to suspect contacts and help them accomplish their objectives and goals. My [...]

By | January 4th, 2016|Blog, Featured|